Express press service
KOCHI: The title track “Thalayude Vilayattu” by Mohanlal star Arattu has taken social media by storm with its powerful lyrics. The speed number sung by MG Sreekumar was particularly noted for its Malayalam rap track rendered by popular rapper Febin Joseph aka Fejo.
Pleased with the responses he received for the track, Fejo, who also starred in Tovino Thomas’ starring Naradan, which was released this week, said the song was an attempt to educate the general public about indie music. , especially hip-hop.
Fejo who hails from Kochi has used every possible opportunity to popularize hip-hop culture in Kerala. Although he still identifies as an independent artist, he says the inclusion of rap music in mainstream movies will further help this cause.
“Being part of a movie starring superstars like Mammootty or Mohanlal has been a long-term dream for me, and it came true thanks to Arattu. Compared to what she was, the acceptance of the Hip-hop music has come a long way in Malayalam cinema over the past five years, but it’s still in its infancy – used to convey a character sketch or to heighten the impact of a scene of action,” says Fejo.
He adds that among young people, rap music has become a tool to promote discussions on socially relevant topics. Fejo believes Malayalam to be a powerful language and wants to give it more global recognition, and he makes a point of not compromising on the integrity of the language while putting his verses together.
“We could say that Malayalam rap is like new-age akshara slokam. It is also simple poetry delivered in a rhythmic way. My independent songs like Avasaram Thaaru, Bhoomidevi Porukane, Charcha and even my recent release Poovilli convey my thoughts. I believe the recognition I get from working in films will also promote my independent songs and in turn hip-hop music,” he says, adding that Malayalam rap also has the potential to cross language barriers and be heard around the world.
The young rapper comments that music, for many Malayalis, is still singing. “Popular music labels are supporting independent music in English, Hindi and Tamil, this trend still hasn’t started in Kerala. Rap has to find its way into everyday life – in places like festivals art in schools and colleges,” he concludes.
