LOS ANGELES, Oct. 26, 2022 (GLOBE NEWSWIRE) — Pitch Inc. has announced a new phone app, called Pitch Studio, which offers music fans the ability to learn to sing their favorite songs while receiving one-on-one coaching from recording artists perform them. The technology combines original music assets, a voice user interface that includes sung language, conversational AI, and contextual AI, to deliver incremental, one-on-one coaching to every music fan.
The coach’s voice is that of the performer, recorded and produced by Pitch. The music is the original master, licensed from Pitch to major music labels such as Universal Music Group, Concord Recorded Music and others. The technology generates a recording mix on the go, combining the user’s best takes into a version that can be played along with the original music.
Yanay Lehavi, CEO of Pitch Inc., explains the inspiration for the app: “90% of the world’s population loves popular music, and whether they admit it or not, most people sing out loud when they There’s no one there. Trouble is, that exhilarating moment quickly degrades into a dull hum because most of us just don’t know the songs. The music labels haven’t given us a good way to learn songs. In the 1960s, they made us read tiny letters on vinyl back covers. Now, 60 years later, they made us read fast texts on tiny phone screens. We showed them a better way, and they loved it.
The Pitch session adapts to the skill level of the user, and the user can return to the session indefinitely. Since the app uses voice to communicate, it can be enjoyed while stuck in traffic, on a walk, or at home. The pitch uses educational theory techniques to improve memory retention and make the song “stick”. For example, if necessary, the coach will suggest playing a memory game centered on the words learned.
Pitch artist-coaches plant surprise messages in the sessions: tips, techniques and personal stories never before published elsewhere. As with computer games, these messages unlock as the user improves or at least puts in a good effort. Pitch believes that the beneficial effects of singing on our mental and physical health should be made available to everyone, not just the lucky few who sound good. “Music,” says Lehavi, “shouldn’t be about how you sound, but rather how you feel.”
About Pitch Inc.
Pitch Inc. is a Los Angeles-based startup led by veteran tech founder and CEO Yanay Lehavi. The Company’s technology is voice and mobile focused, and currently targets the entertainment industry. Pitch’s main R&D interests are computer-assisted human learning, human-computer voice interaction and electronic personal coaching. Pitch works with major music labels and their artists to bring Pitch Studio to music fans around the world.
CEO, Media Moguls PR
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