All you need to know


Two of Sweden’s biggest exports have come together to reveal a new collaboration exploring ‘music and creativity at home’. IKEA furniture and design company has teamed up with electronic music phenomenon Swedish House Mafia to produce a collection focusing on affordable furnishing solutions for producing, playing and listening to music.

Revealed at the IKEA festival on Thursday (September 16), the collaboration is expected to build on what IKEA and Swedish House Mafia do best, creating home products that aim to imbue the home with music in the best possible way. .

With more and more people not only playing and listening to music at home, but also producing, IKEA and Swedish House Mafia hope to encourage aspiring musicians to explore their creativity at home by designing products for easy access. to the creative flow at home. .

“We want to explore how IKEA and Swedish House Mafia could make everyday life easier for the many people who listen to and create music. This collection will allow people to create the perfect home studio at an affordable price, ”said James Futcher, Product Design Manager at IKEA of Sweden. “With their strong expertise in music production, we hope that together we can democratize creativity and music production so that even more people can be more creative at home.”

“We both wanted to get out of our comfort zones and create something new and fresh together: a pure collaboration between music makers and an expert in the house,” added Swedish House Mafia, “We felt strongly the need to collaborate with someone who shares our vision of enabling everyone to create music at home.

The Grammy-nominated trio of Axwell, Steve Angello and Sebastian Ingrosso are not the first musician to collaborate with the blue and yellow furniture giant. In 2019, Saint Heron, a cultural hub created by Solange Knowles, also revealed a collaboration with IKEA.

The IKEA and Swedish House Mafia collection is set to launch in September 2022, with more information on the collection coming in the new year.


Source link

Previous 'L&HH' star Mo Fayne to be on a tight leash after long prison term
Next For Le Salon de Musiques, a new start at La Jolla

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *