Cheez-It x Aged Pandora by Audio Crackers Info

Cheez-It and Pandora use hip-hop for their new collaborative crackers.

The Cheez-It x Pandora Aged by Audio offering is made from 100% real cheese that has been aged to music by some of hip-hop’s most iconic artists. The limited-edition crackers stem from the findings of a Swiss study that aging cheese to hip-hop music could help enhance taste and smell, as well as the suggestion that the tempo and sound frequency of certain hip-hop cuts could help in this process.

“After six months in the making, we’re thrilled to finally share this absurdly delicious collaboration with our fans,” Erin Storm, Cheez-It’s senior marketing director, said in an earlier statement. “Our innovation team is always exploring new ways to provide more unique experiences for our fans, and Cheez-It x Pandora Aged by Audio is the perfect way to provide our dedicated fans with a truly one-of-a-kind snack while celebrating the joy that music brings.

In addition to the new product, Cheez-It is offering a free 90-day trial of Pandora Premium to eligible customers who purchase the limited-edition collaborative snack.

Cheez-It x Pandora Aged by Audio are available now, and fans can check out the Aged by Audio mixtape via Pandora or on the Cheez-It website.

Elsewhere in food and drink, Lil Nas X has announced a collaboration with M&MS.