The collaboration will bring immersive Web3 experiences to music festival attendees across Europe and beyond
LOS ANGELES, June 15, 2022 /PRNewswire/ — Vatom™, a leading Web3 company based in Venice, California, today announced its new partnership with preeminent entertainment event brand elrow to usher in the new frontier of music experiences for fans around the world. Supported by the company’s international expansion, Vatom Europe will operate from Barcelona, Spain and enable personalized fan engagement and unforgettable experiences for event attendees virtually and in real life. Vincent Marticurrent chairman and board member of elrow, will assume the new role of managing director of Vatom Europe, overseeing all European operations.
“We love the idea of delivering personalized experiences and rewards to our most special fans of our shows by leveraging innovative technology such as Vatom’s,” said Juan Arnau Jr., CEO and founder of elrow. “We’re always looking for new ways to engage fans like never before, so now having the ability to bring these next-level experiences to attendees is very meaningful.”
“Given elrow’s status as a global music experience powerhouse, we felt they were the perfect partner to embrace Web3 innovations and further expand Vatom’s metaverse platform internationally,” said Eric Pulier, founder and CEO of Vatom. “Not only is our new presence in Europe will allow us to create more innovative, interconnected and rewarding experiences for elrow participants, but it will allow other global brands to easily create and interact with their consumers in a more immersive way. »
The strategic partnership follows its first collaboration with Elrow Town Madrid last month, which had more than 35,000 attendees. Using Vatom’s NFT-focused cross-channel digital wallet, accessible through the festival app, fans unlocked free collectible NFTs and participated in an augmented reality (AR) egg hunt on the ground. of the festival to access exclusive offers. Around 50,000 Vatom Smart NFTs and 500 AR Eggs were given out during the festival, with all egg winners claiming their prizes within an hour of the drop.
“When we first introduced the elrow family to Vatom technology, the fan response far exceeded our expectations,” said Vincent MartiManaging Director of Vatom Europe.” There is clearly a huge appetite for the immersive virtual experiences that Vatom enables, and we are excited to explore the myriad ways this technology can improve the future of music festivals and fan engagement. .”
Vatom’s European expansion will contribute significantly to the growth of its business as well as to the local economy by Barcelona. Vatom plans to continue to strengthen its presence throughout Europebringing together creative agencies, system integrators and development companies in its ecosystem to leverage the Vatom platform for their clients across all industries.
Vatom’s Web3 platform technology will be integrated with elrow’s extensive event roster across Europe and the UNITED STATES. Festival-goers can experience its activations throughout the year, including Ibiza, London, Holland, amsterdam, Croatia, New Yorkand San Francisco.
To celebrate the partnership, Vatom and elrow are organizing a press event at Maison elrow (Av. d’Eslugues, 79, 08034 Barcelona) on June 16, 2022at 6:00 p.m. CET. In classic elrow fashion, the elaborate event will feature Europe the best artists and influencers in its magnificent villa, which houses its international headquarters. All media interested in attending should contact Rosa Santos [email protected] or 0034-67-305-2230 for credentials.
elrow was conceived in 2010 by Cruz and Juan Arnau Lasierra, the sixth generation of Arnau family entrepreneurs, who also founded the Monegros Festival and the legendary Club Florida 135 in Fraga, Aragon. In 2017, elrow entered into an investment and partnership agreement with Superstruct Entertainment, a live entertainment platform backed by Providence Equity Partners. elrow is the umbrella brand for a series of totally immersive themed shows, which have become a worldwide reference in the field of circus-inspired parties thanks to its perfect blend of the best of electronic music with unimaginable scenarios, frenzied performances and crazy characters. . . From his seat at Barcelonaelrow has grown exponentially and established residences in Ibiza, Vegas, Madrid, London, New York, Barcelona and amsterdam. elrow has consistently broken attendance records and in 2019 had its most successful year yet, with over 2 million people attending 123 shows held in 62 cities across 28 international territories.
At Vatom, our mission is to enable brands and individuals to easily and directly engage with the emerging Web3. Using our platform, brands and creators can create their own virtual spaces, distribute simple and user-friendly Web3 wallets, create, buy, sell, trade smart NFTs and launch their own marketplaces and social tokens.
Please visit www.vatom.com for more company information.