“Music is life”: local hip-hop artist releases single on La Jolla


Drawing on a variety of musical influences, local hip-hop artist The Toven has released a new single titled “La Jolla”, inspired by the many neighborhoods and characteristics of the community.

The song is about “The Jewel,” said The Toven. “[I] tried to let the music do the talking [and] paint a picture for La Jolla.

The Toven, born Morrell Coleman and raised in Southeast San Diego, said he “grew up a bit far from La Jolla. That’s the goal, to be somewhere by the water on the coast. People fantasize about life there.

He said the song was also inspired by “some artists that I admired. [who were] actually born in La Jolla ”, like jazz musician Michael Franks. “I listened to him grow up … that makes a lot of sense.”

Franks “must have drawn some of his musical inspiration over there in La Jolla,” said The Toven.

He said that “La Jolla” is “a song that most people probably wouldn’t even expect to come out of my mouth, but why wouldn’t he?” I was born and raised in San Diego, so I should have talked about it, or places like that. … It was really an advantage growing up in San Diego.

The Toven said his music was “mostly hip-hop, but at the same time I grew up enjoying music of all genres,” which influences everything from his songs to his pseudonym.

“The Toven,” he said, “is kind of a Beethoven game. I’m a big fan of classical music.

“Most people don’t know that hip-hop was created out of every genre of music you can think of. Hip-hop is not a unique and individual genre… so that’s how I approach music.

“La Jolla” is the second single from The Toven’s upcoming album “Welcome to San Diego”, set for release on Wednesday August 11th.

The Toven said he hopes the album will grab “the attention of people in the town where I grew up. It’s for them. I try to please the local audience.

The Toven says his music is inspired by many genres.

(Courtesy of Bigger Vibes Inc.)

“It doesn’t matter how much of a star I become to the rest of the world,” he said. “It’s really, first and foremost, capturing the city, the county I grew up in in a musical bottle and putting it out.

“I feel like I have a little more responsibility, to be born and raised here, to be a musical artist, not to just run somewhere else or go to Hollywood and try to get there. I feel like I need to talk about my surroundings first and try to make sure that we impress the people around me first.

The new album “is probably my best work,” said The Toven. To portray San Diego in song is “hard to do.” It’s a place [with] lots of beautiful sites. It’s hard to put it all in a bottle [but] I feel like we did it musically.

“It takes you from places from Southeast San Diego to Encinitas to Carlsbad, Del Mar [and] Mission Beach.

The Toven said he thought people would be “comfortable listening to my music” because it “doesn’t really focus on what we usually focus on in hip-hop.” We’re just focusing on the views, the different things that San Diego has to offer. “

The Toven was nominated for Best Hip-Hop or Rap Album at the San Diego Music Awards on Tuesday, August 24 for their 2020 debut full album, “Bigger Vibes.”

“Bigger Vibes” is a “big project,” said The Toven. “I tapped into my love for rock ‘n’ roll as well as hip-hop.”

“I hope we can achieve this victory” at the awards ceremony, he said. “But it’s just great to be recognized like that”, especially since he released the album “just at the height of the pandemic” and so there was little promotion or related performances. to that.

The Toven stated that he was born on August 11, 1973 – considered the date of the start of hip-hop – meaning he was “a baby of hip-hop, a baby of … a diverse collection of music that I was listening, “he said. mentionned.

“Music is life,” he added. “It is the universal language; you make music to connect with life, to tell your life story. Hopefully other people can relate.

To listen to “La Jolla”, visit bit.ly/TheTovenLaJolla. For more information on The Toven, visit thetoven.com.


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