Lexus’ relationship with the Frank White Organization reinforces the brand’s name, synonymous with luxury during the hip-hop movement, while honoring the legendary artist’s legacy in a way that makes Lexus relevant to a new generation today.
Lexus is one of the most quoted automakers in hip-hop. In reality, Christopher Wallace owned several Lexus vehicles and mentioned the brand several times in his lyrics, including hits such as “Hypnotize”, “Warning” and “One more chanceThe partnership between Lexus and Frank White aims to promote ambitious achievement and wealth creation in the black community, reaching across generations.
About Lexus:
Lexus’ passion for bold design, imaginative technology and exhilarating performance enables the luxury lifestyle brand to create incredible experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its range to meet the needs of global luxury customers in more than 90 countries. In United States, Lexus vehicles are sold through 244 dealerships offering a full line of luxury vehicles. With six models incorporating the Lexus Hybrid Drive, Lexus is the leader in luxury hybrids. Lexus also offers eight F SPORT models and one F performance model. Lexus is committed to being a visionary brand that anticipates the future of luxury customers.
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Frank White:
www.frankwhite.co
Eng: @frankwhiteco
Twitter: @frankwhiteco
CJ Wallace:
Engineer: @cjordanwallace
Twitter: @CJW3rd
CONTACT:
Hillary John
E-mail: [email protected]
Damali Hill
E-mail: [email protected]
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