Pepsi’s Full of Detroit Soul Contest Gives Up Chance for Upcoming Artists to Benefit from Music Mentorship


Nine Detroiters are part of Pepsi’s new project in Detroit called Full of Detroit Soul, which offers them an opportunity to participate in a music mentoring program.

“It’s a program to launch new local artists and give them the opportunity to work with Grammy Award-winning producers,” said Jonah Franklin.

Jonah Franklin is the grandson of the late music icon Aretha Franklin.

“Anything she could do (to help emerging artists), be it making someone a part of her set or giving someone the platform to shine, she was always busy promoting a new artist in town, ”Franklin said.

Jonah says he shares this heritage and that’s why he helps promote this mentoring program. The participants are rappers, pop singers and R&B musicians.

“These are local artists who have gained a bit of ground but need help, maybe to take the next step,” he said.

The program provides studio time for these participants and mentorship from influential people in the music industry.

“We have Early Mac, he’s in the Big Sean camp, we have Ashley Rose, she’s an amazing songwriter, Grammy nominated as well, and then my brother Quentin Denard, my personal mixing engineer, he also has a Grammy. “, Jonah mentioned.

And there’s a competition with that program as well, and that’s where you come in. The public votes to determine which of these performers is at the top of the game.

“Voting is live from today on the Full of Soul website, vote and decide which artist you think is the best,” Jonah said.

The winner of the contest will open for Queen Naija, a Michigan native and former American Idol competitor, at an upcoming concert.

Voting ends on October 12 … To find out more about the voting process, visit


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