Sony YEAH! Brings together leading musicians to exercise the power of music for children



Oi-Filmibeat Office


The power of music can play a pivotal role in the lives of children by instilling hope and inspiring them with a positive attitude. With this goal in mind, Sony YAY! – the popular children’s entertainment channel continues its tradition of bringing children closer to the power of music on World Music Day. The channel was joined by the country’s leading musicians like Rekha Bhardwaj, Shankar-Ehsaan-Loy, Vishal Dadlani, Shaan and Suneeta Rao who donated their autographed musical instruments to children who otherwise might not have. not be the privilege of its access.

Sony YAY

Thanks to this initiative, the musicians and the channel are joining forces to allow children to begin their long-awaited musical journey. Indian music industry forces like Rekha Bhardwaj who gave us tunes like Sasural Genda Phool. donated his Digital Ragini for this initiative. The coolest sound trio in the Hindi film industry Shankar-Ehsaan-Loy autographed a ukulele, click box and guitar respectively. Known for his epic romantic tunes and velvety voice, singer Shaan signed a mandolin for children. Finally, since the fever of the 90s is in fashion, the queen of the melody of the time, Suneeta Rao has also shown her support by signing a Bongo Drum.


Leena Lele Dutta, Business Manager, Sony Pictures Networks India, Children’s Genre!

“It’s been a tough year for the kids. Music has always gone beyond the limits of entertainment to be relaxing and healing, thus helping and empowering children to overcome any challenge. Our World Music Day initiative recognizes the need to reinforce the importance of celebrating music among children. I thank each of the musical heroes for participating and for inspiring hope and positivity in the lives of children. “

On this World Music Day, top performers come together to cheer you up, with MTV BEATS, Vh1 and MTVOn this World Music Day, top artists come together to cheer you up, with MTV BEATS, Vh1 and MTV


“Throughout my career, music has always taught me valuable life lessons. It has taught me patience and hard work and on this World Music Day, I hope children around the world will learn the importance of persistence and embrace the value of hard work. Through this initiative from Sony YAY !, I hope we will bring inspiration to the lives of these children.

Sony YEAH!  prepare yet another crazy adventure for all children with the new Kikoumba showSony YEAH! prepare yet another crazy adventure for all children with the new Kikoumba show

Shankar mahadevan

“It’s a difficult time for everyone because we all spent time at home in isolation. Having plenty of time available to us while we stay indoors, we need to set aside some to celebrate a wonderful thing called music. Because it is something that can be your friend, philosopher, guide, it can just be with you. So, on World Music Day, create, innovate, introspect and see what kind of talent you have and how much can you nurture it. I am extremely grateful to Sony YAY! and their entire team for helping us embark together on this beautiful journey of music.

Article first published: Sunday June 20, 2021, 5:49 PM [IST]

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