Stax Virtual Tour Greets Mavis Staples, Al Bell, Al Jackson, Bettye Crutcher


The Stax Museum in Memphis has announced plans for the February 3, 2022 world premiere of its Black History Month virtual tour. The free event, 7-9 p.m., will feature live music and honor the accomplishments of four great figures in the label’s famous history, co-owner Al Bell, and artists Mavis Staples and Al Jackson, Jr., and the writer-artist Bettye crutcher.

The Stax Museum Virtual Tour and Stax Music Academy Virtual Concert will be available for free worldwide via streaming, with information on how to register to come. Title Magnetic south, the tour will examine how the Four Notables were all drawn to Stax Records due to the opportunities offered by the famous company in its heyday.

It traces the arrival of drummer Jackson, deeply respected as a member of Booker T and MGs and on classic records by Al Green and others; the great gospel of the soul Staples, whose powerful legacy includes his solo work and that with the family group the Staples Singers; composer and recording artist Crutcher, who became a member of Stax’s in-house songwriting team in 1967 and co-wrote such gems as “Who’s Making Love” by Johnnie Taylor and “I Like What You ‘re Doing To Me’ by Carla Thomas; and the Arkansas DJ became the boss of the Bell label, which joined Stax in 1965 and helped its rise to preeminence over the next decade. The tour shows how each of them came to Memphis and the impact they had on the city, the label and soul music.

The world premiere on February 3 will be followed by conversations and performances with modern Memphis musicians Terence Clark, Keia Johnson and Tonya Dyson, and remarks by actor Kenon Walker.

The event follows the Stax Museum and Stax Music Academy’s offering for Black Music Month 2021, in which it launched free virtual experiences watched by more than 130,000 people in 27 states and 12 foreign countries.

Think you know Stax? Try uDiscover Music’s Ultimate Stax Records Quiz.


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