Tencent Music (TME) TME Music Cloud artists can now distribute through Apple Music

November 8, 2021 5:13 PM EST

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On November 8, Tencent Music Entertainment Group (TME, NYSE: TME) announced that record companies and artists who are part of TME Music Cloud can now distribute their music worldwide through Apple Music. Bringing TME’s premium music content from Chinese labels and creators to Apple Music users around the world will allow music lovers to explore China’s unique music culture and genres, further enhancing the global discovery of Chinese music and helping to the international development of Chinese musicians.

TME has long relied on its advanced technology and extensive industrial resources, creating a large volume of new, high-quality music in collaboration with industry partners. TME also attracts hundreds of thousands of Chinese musicians who hope to realize their musical dreams through the Tencent Musician platform. The availability of TME’s catalog on Apple Music will help promote more high-quality Chinese music abroad and realize the global value of Chinese music.

As a new global music distribution platform launched by TME, TME Music Cloud will also adopt “content self-management”, “online distribution and promotion”, “royalty settlement” and “information about musical data ”, providing a globally omnichannel distribution for a wide range of label and creator partners. At the same time, TME industrial resources and Tencent social ecology will provide comprehensive assistance to content creators in content production and promotion as well as commercial realization.

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