Virgin Music UK launches new electronic music distribution service Parachute

Artists News Business News Labels & Publishers

By Andy Malt | Posted on Tuesday, October 18, 2022

The UK wing of Universal Music’s distribution and artist services division, which is Virgin Music, has launched a new unit called Parachute specifically for dance and electronic music with a crossover appeal.

“The growth in dance music over the past year has been undeniable, and at Virgin Music UK we are proud to launch a new choice for artists and producers,” says Vanessa Bosaen, MD of Virgin Music UK. .

The new unit aims to release one release per month and has already released a pre-release track – “Feel About You” by Melle Brown – with a remix by Sean McCabe now slated for release on November 4. Parachute’s first official single, Essel’s ‘Don’t Walk Away’ will be released on October 21st.

“Having an independent spirit is fundamental to me at this point in my career as an artist, allowing me to release music with an open mind and experiment while developing my sound,” says Brown. “Working with a label services team like Virgin Music UK has given me support in all the right places, but more importantly the freedom I need at this stage of my career.”

Essel adds (briefly): “I’m super excited for this one to land on Parachute.”

MORE ABOUT: Essel | Miss Brown | parachute | blank music

Previous "I know rap is in" - Chris Evert She doesn't understand hip-hop even though her kids love it
Next Iranian artists protest through song over Mahsa Amini's death